29 December 2007
The start of the year is a good time to take a look at the year's numbers and see where you think you can improve your plumbing and HVAC business.
Even when you have strong marketing fundamentals, you always need fresh ideas to give the business that extra push.
Some suggestions include:
- CHERRY PICKING THE BEST WORK:
The multi-thousand dollar jobs change the profit picture for PHVAC businesses completely. We are always working on new strategies to cherry pick the most lucrative work for our clients before their competitors even get a chance to make their pitch. This is an area that is always worth the extra effort, because it's vastly more profitable for most contractors.
- DIVERSIFYING YOUR ADVERTISING:
It's good business sense to diversify your marketing from becoming too dependent on a single source. That's because conditions in the market can change very rapidly. A lot of contractors come to us with this very issue - they have had a good few years from a single revenue source, but they have suddenly found the going a lot tougher. If you still rely solely on Yellow Pages or word of mouth then WAKE UP!
- TOTAL CAMPAIGN TRACKING:
This is a way of tracking where every single call comes from, where you can see the effectiveness of your marketing dollars in real time. If you don't know where all your calls come from then this an area you can definitely improve your business. The reason is that knowing where every call is coming from is the first step to improving the effectiveness of your marketing and advertising year-on-year.
- CAMPAIGNS FOR REPEAT CUSTOMERS:
This is a different angle from cherry picking the best work; this is cherry picking the best customers with a lot of repeat business for you. So it is worth thinking about how you can get the customers that give plumbing and HVAC businesses work week after week. We have developed several unique strategies for targeting them.
- PUT SOME EXCITEMENT BACK INTO IT:
Finding new ways to grow your business should be exciting and interesting. Think about some new ways to get that entrepreneurial fire roaring; your business is always just a few great ideas away from greater success - it ought to be enjoyable pursuing them. If there is one consistent character trait amongst our most successful clients it's that enthusiasm - they want their business to grow, and enjoy it.
These are all strategic areas where even the most profitable business can look ahead, thinking of ways to sharpen up their contractor marketing and advertising.
If you are looking for ideas to implement your plumbing and HVAC business plans, or a dedicated advertising agency to work with you to grow your business contact us today (email and phone numbers to the right). Don't forget to tell us a bit about your business too.
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Plumbing slogans are an issue that are never too far away from a discussion about advertising for many contractors. Part of the reason for that is perhaps the big name plumbing companies that spent the fifties and sixties pushing their slogans and jingles hard. As a result many contractors think that it's the fast track to contractor marketing gold. It isn't.
One of the keys to professional advertising and marketing is increasing the effectiveness of your plumbing advertising dollars. That can be by improving the message, or the advertisement. But it can also be by lowering the cost of your media spending. Contact us and we can help you with:
